Jump to:The McGraw-Hill 36-Hour Course Product Development [Paperback]by Andrea Belz
Usually ships within 3 to 5 working days Description of The McGraw-Hill 36-Hour Course Product DevelopmentA complete course in product development--without the tuition! How do the world's most creative and successful companies approach product development? With "ruthlessly disciplined innovation," according to Andrea Belz. It's a whole new way of ensuring consistent success from the initial product conception to communicating its value to customers. The McGraw-Hill 36-Hour Course on Product Development provides the techniques you need to know, along with case studies of how companies like Apple, Google, and Cisco create their own remarkably efficient design and engineering processes. Designed as an easy, self-paced "course" complete with chapter-ending quizzes and a final exam, this book explains how to implement best practices for successful product launches every time.Title Information
Write a review of this book Customer Reviews from AmazonAbout Andrea BelzAndrea Belz, Ph.D., M.B.A., provides in-depth guidance to global leaders in innovation. Her combined experience in technology review and business analysis has been used by international corporations and world-class educational institutions, including General Electric, the California Institute of Technology, and NASA. |
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