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Strategic Management: Concepts, 11th Edition by Fred R. David
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Strategic Management: Concepts, 11th Edition [Paperback]

by Fred R. David

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Description of Strategic Management: Concepts, 11th Edition

Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Global, natural environment and e-commerce themes are evident throughout the book which also contains 46 Experiential Exercises. A five-part organization includes an overview of strategic management; coverage of strategic formulation, implementation, and evaluation; and a strategic management case analysis. For consultants and other strategic planners.

Title Information

ISBN:
9780131869554
Pages:
384 pages
Format:
Paperback
Product Code:
61168
Publisher:
Pearson Higher Education
Published:
27/03/2006
Edition:
11 Rev ed Edition

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