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- Product code: 61168
- ISBN: 0131869558,
ISBN13: 9780131869554,
384 pages, paperback
Published by Pearson Higher Education in 2006
, 11 Rev ed edition Rate this book... Rating: 4.0/5 (2 votes cast) Average rating 4 out of 5  |
Description of Strategic Management: Concepts, 11th Edition |
Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Global, natural environment and e-commerce themes are evident throughout the book which also contains 46 Experiential Exercises. A five-part organization includes an overview of strategic management; coverage of strategic formulation, implementation, and evaluation; and a strategic management case analysis. For consultants and other strategic planners.
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