Jump to:Branding [Paperback]by Steve Coomber
Usually ships within 2 to 4 working days Description of BrandingThe fast track route to understanding and implementing the balanced scorecard in your business.It covers the key aspects of the balanced scorecard, from using it to develop the company′s strategy and relating it to existing control systems to setting goals and monitoring progress. It gives examples and lessons from some of the worlds most successful businesses, including Ricoh, Xerox and Ericsson Enterprise and ideas from the smartest thinkers including Robert S. Kaplan and David P. Norton. It includes and glossary of key concepts and a comprehensive resources guide. Title Information
Write a review of this book Customer Reviews from AmazonAbout Steve CoomberNils–Goran Olve is Adjunct Professor at Linkoping University and an independent consultant based in Stockholm, Sweden. His books on the Balanced Scorecard, Performance Drivers and Making Scorecards Actionable, were published by Wiley and translated into eight languages.Anna Sjostrand is a consultant based in South Sweden. Her background is in communications and international marketing. Your recently viewed titles |
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