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Description of Franchising

Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject, can now have - at their fingertips - the key articles and papers that have contributed to the philosophy of cloning business success. Many researches in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis. Franchising is a one-stop resource for a sound understanding of key theoretical issues; a sound understanding of empirical research, and knowledge of how to evaluate franchising as a viable model for business development. The articles are subdivided into four themes: a conceptual overview; franchising as an organizational form; survival and growth rates in franchising; and the franchise system ownership-redirection debate.
Each theme and each article carries a separate introduction, co-authored by two widely respected names in entrepreneurship and franchising research: John Stanworth and Frank Hoy.

Title Information

ISBN:

9780415284196

Pages:

272 pages

Format:

Paperback

Product Code:

75002

Publisher:

Routledge

Published:

03/10/2002

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