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Description of The Art of Consumer Engagement

Today, engaging with customers must happen through multiple online and offline platforms on many different levels. By engaging customers, you can develop large corps of "customer evangelists" who voluntarily promote your brands, products and services - and magnify the value of all your marketing investments, this book shows you how to do this. It features great case studies from Cisco, SAP, American Express OPEN, Ford and many more innovative companies. It also shows youhow to use social media to build a personal brand, get hired and move up. Written by leading web marketer Liana "Li" Evans, author of Social Media Marketing.

Title Information

ISBN:

9780789748997

Pages:

320 pages

Format:

Paperback

Product Code:

844873

Publisher:

Pearson Education (US)

Published:

09/02/2012

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About Liana Evans

Liana "Li" Evans is co-founder and CEO of LiBeck Integrated Marketing, Director of Social Media for Serengeti Communications, adjunct professor for Rutgers University's Mini MBA Programme and author of the award-winning Social Media Marketing: Engaging Strategies for Facebook, Twitter andOther Social Media. Evans has served as search engine optimisation and social media marketing architect for QVC and Comcast (Fancast) and has consulted with AOL MovieFOne and many other companies. She has also spoken about online and social marketing at many industry events.