Advertising books and eBooks
Richard J. Semenik
Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow
by Stuart Jeffries
For most of us, sitting in our living rooms looking for an excuse not to talk to each other of a Thursday night, a million million miles away from moon landings and Cold War tension and Third World famine, it is the addiction to a little flickering box in the corner that has shaped our lives since the late 1950s. In this personal tribute to teleheaven, Stuart Jeffries explores the way in which our lives have been coloured by looking at the world through the cathode ray tube; how the historical m...
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