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£38.25
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Weightless Wealth

Find Your Real Value in a Future of Intangible Assets
by Dabiel Andriessen
Martine Frijlink

What is the value of your company's knowledge?



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Emoti-coms

A marketing guide to communicating through emotions
by Xavier Quattrocchi-Oubradous
Charles Bal

Marketing is broken. Everyday, consumers are bombarded with thousands of commercial messages, and they have become increasingly adept at screening out or instantly forgetting them. The advertising quest for eyeballs is floundering and research and developments in technology suggest that reaching people will only get increasingly difficult with time.



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