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Books on Brands

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1 Before The Brand by Alycia Perry, David Wisnom Before The Brand
Creating the Unique DNA of An Enduring Brand Identity
by Alycia Perry and David Wisnom
Publisher:
Published: 2003
Edition: 1st
Format: Pb

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£10.19
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2 Weightless Wealth by Dabiel Andriessen,Martine Frijlink Weightless Wealth
Find Your Real Value in a Future of Intangible Assets
by Dabiel Andriessen and Martine Frijlink
Publisher:
Published: 2000
Edition: illustrated edition
Format: Hb

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£38.25
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3 The New Strategic Brand Management by Jean-Noel Kapferer The New Strategic Brand Management
New Approaches to Creating and Evaluating Brand Equity
by Jean-Noel Kapferer
Publisher:
Published: 2004
Edition: 3rd
Format: Pb

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£27.63
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4 Engage by Brian Solis Engage
The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
by Brian Solis
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Format: Hb

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£14.44
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5 Branding Branding
Publisher:
Published: 2007
Edition: 2 Rev ed
Format: Pb

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£6.79
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6 Wallly Olins on Brand by Wally Olins Wallly Olins on Brand
by Wally Olins
Publisher:
Published: 2003
Format: Hb

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£16.11
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7 9 Brand Shaastras by Jagdeep Kapoor 9 Brand Shaastras
Nine Successful Brand Strategies to Build Winning Brands
by Jagdeep Kapoor
Publisher:
Published: 2004
Format: Pb

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£15.19
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8 The 11 Immutable Laws of Internet Branding The 11 Immutable Laws of Internet Branding
Publisher:
Published: 2001
Edition: 1st
Format: Pb

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9 An Inclusive Community With Integrity An Inclusive Community With Integrity
Publisher:
Published: 2008
Format: Pb

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£18.53
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10 Brand Lands, Hot spots and Cool Spaces by Christian Mikunda Brand Lands, Hot spots and Cool Spaces
Welcome to the third place and the total marketing experience
by Christian Mikunda
Publisher:
Published: 2004
Format: Hb

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£21.25
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11 Making the Most of Your Corporate Brand by N. Ind Making the Most of Your Corporate Brand
by N. Ind
Publisher:
Published: 2000
Edition: 1st
Format: Executive Briefing

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£90.25
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12 Brand Rewired by Anne H. Chasser,Jennifer C. Wolfe Brand Rewired
Connecting Branding, Creativity, and Intellectual Property Strategy
by Anne H. Chasser and Jennifer C. Wolfe
Publisher:
Format: Hb

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£26.34
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13 Tres Logos by  R. Klanten,N. Bourguin Tres Logos
by R. Klanten and N. Bourguin
Publisher:
Published: 2006
Format: Hb

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£38.00
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14 Branding @ the Digital Age by Herbert M. Meyers,Richard Gerstman Branding @ the Digital Age
by Herbert M. Meyers and Richard Gerstman
Publisher:
Format: ePub

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£40.25

Instant Digital Download
15 Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands
Publisher:
Published: 2005
Format: Pb

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£12.74
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16 Eating the Big Fish by Adam Morgan Eating the Big Fish
How 'Challenger Brands' Can Compete Against Brand Leaders
by Adam Morgan
Publisher:
Published: 1999
Format: Hb

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£22.09
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17 Luxury Fashion Branding by Uche Okonkwo Luxury Fashion Branding
Trends, Tactics, Techniques
by Uche Okonkwo
Publisher:
Published: 2007
Format: Hb

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£26.10
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18 Brand Royalty Brand Royalty
How the Top 10 Brands Survive
Publisher:
Published: 2004
Edition: 1st
Format: Hb

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£16.14
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Publisher currently out of stock. Site will be updated when this changes. Item can be pre-ordered.
19 Brand New Justice by Simon Anholt Brand New Justice
The Upside of Global Branding
by Simon Anholt
Publisher:
Published: 2002
Format: Hb

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£19.99
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20 Brand Royalty: How the World's Top 100 Brands Thrive and Survive Brand Royalty: How the World's Top 100 Brands Thrive and Survive
Publisher:
Published: 2006
Edition: New ed
Format: Pb

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£8.49
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21 The 18 Immutable laws of Corporate Reputation by Ron Alsop The 18 Immutable laws of Corporate Reputation
creating, Protecting & Repairing Your Most Valuable Asset
by Ron Alsop
Publisher:
Published: 2004
Format: Hb

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£15.29
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22 Employer Brand Leadership by Brett Minchington Employer Brand Leadership
A Global Perspective
by Brett Minchington
Publisher:
Published: 2010
Format: Pb

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£46.75
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Due for publication on 30 Aug 2010 - can be pre-ordered
23 Emoti-coms by Xavier Quattrocchi-Oubradous,Charles Bal Emoti-coms
From shouting to singing your message
by Xavier Quattrocchi-Oubradous and Charles Bal
Publisher:
Published: 2010
Edition: 1st
Format: Pb

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£14.44
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Due for publication on 8 Nov 2010 - can be pre-ordered
24 Brand Lands, Hot Spots and Cool Spaces Brand Lands, Hot Spots and Cool Spaces
Welcome to the Third Place and the Total Marketing Experience
Publisher:
Published: 2006
Format: Pb

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£12.74
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25 Twenty-six Ways of Looking at a BlackBerry by John Simmons Twenty-six Ways of Looking at a BlackBerry
How to Let Writing Release the Creativity of Your Brand
by John Simmons
Publisher:
Format: Pb

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£9.49
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26 Fusion Branding Fusion Branding
How to Increase the Profitability, Accountability and Sustainability of Brands
Publisher:
Published: 2005
Edition: 2nd
Format: Pb

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£16.14
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27 Fast Food Nation by Eric Schlosser Fast Food Nation
What the All-American Meal is Doing to the World
by Eric Schlosser
Publisher:
Published: 2002
Format: Pb

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Recommended by Richard Beddard
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28 Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace
Publisher:
Published: 2006
Edition: New ed
Format: Hb

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£23.79
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29 Brands and Branding Brands and Branding
Publisher:
Published: 2003
Format: Hb

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£17.00
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30 E-brand Optimisation by Kris Wadia E-brand Optimisation
Launching, Growing and Protecting Your Brand Online
by Kris Wadia
Publisher:
Published: 2000
Format: Pb

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£94.99
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