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Books on Brands

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1 Breakthrough Nonprofit Branding by Jocelyne Daw Breakthrough Nonprofit Branding
Seven Principles for Powering Extraordinary Growth
by Jocelyne Daw
Publisher:
Format: Hb

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£22.94
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You save £4.05 (15%)

Due for publication on 30 Oct 2010 - can be pre-ordered
2 Brand Atlas by Alina R. Wheeler Brand Atlas
Branding Intelligence Made Visible
by Alina R. Wheeler
Publisher:
Format: Hb

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£16.99
Normal Price £19.99
You save £3.00 (15%)

Due for publication on 12 Aug 2010 - can be pre-ordered
3 Advanced Brand Management by Paul Temporal Advanced Brand Management
Managing Brands in a Changing World
by Paul Temporal
Publisher:
Edition: 2nd Revised edition
Format: Hb

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£16.99
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4 Show Us What You've Got by Gillian Horan,Siobhan D. Tiernan (Editor),Michele O'Dwyer (Editor) Show Us What You've Got
Advertising and Brand Management in Ireland's Service SME's
by Gillian Horan, Siobhan D. Tiernan (Editor) and Michele O'Dwyer (Editor)
Publisher:
Published: 2010
Format: Hb

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£37.99
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5 Brandraising by Sarah Durham Brandraising
How Nonprofits Raise Visibility and Money Through Smart Communications
by Sarah Durham
Publisher:
Published: 2010
Format: Hb

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£20.39
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6 9 Brand Shaastras by Jagdeep Kapoor 9 Brand Shaastras
Nine Successful Brand Strategies to Build Winning Brands
by Jagdeep Kapoor
Publisher:
Published: 2009
Edition: 2nd Revised edition
Format: Pb

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£14.24
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7 Brand Leadership by David Aaker,Erich Joachimsthaler Brand Leadership
by David Aaker and Erich Joachimsthaler
Publisher:
Published: 2009
Format: Pb

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£8.49
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8 Belching Out the Devil by Mark Thomas Belching Out the Devil
Global Adventures with Coca-Cola
by Mark Thomas
Publisher:
Format: Pb

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£6.79
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9 The Crisis of Food Brands by Adam Lindgreen (Editor),Martin K. Hingley (Editor),Joelle Vanhamme (Editor) The Crisis of Food Brands
Sustaining Safe, Innovative and Competitive Food Supply
by Adam Lindgreen (Editor), Martin K. Hingley (Editor) and Joelle Vanhamme (Editor)
Publisher:
Format: Hb

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£61.75
Normal Price £65.00
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10 Business-to-business Brand Management by Mark S. Glynn (Editor),Arch G. Woodside (Editor) Business-to-business Brand Management
Theory, Research, and Executive Case Study Exercises
by Mark S. Glynn (Editor) and Arch G. Woodside (Editor)
Publisher:
Published: 2009
Format: Hb

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£80.70
Normal Price £84.95
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11 Brand for Talent by Libby Sartain,Mark Schumann Brand for Talent
Eight Essentials to Make Your Talent as Famous as Your Brand
by Libby Sartain and Mark Schumann
Publisher:
Format: Hb

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£16.99
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12 Building Customer-brand Relationships by Don E. Schultz,Beth E. Barnes,Heidi F. Schultz,Marian Azzaro Building Customer-brand Relationships
by Don E. Schultz, Beth E. Barnes and Heidi F. Schultz
Publisher:
Format: Pb

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£82.50

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13 Twenty-six Ways of Looking at a BlackBerry by John Simmons Twenty-six Ways of Looking at a BlackBerry
How to Let Writing Release the Creativity of Your Brand
by John Simmons
Publisher:
Format: Pb

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£9.49
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14 Six Rules for Brand Revitalization by Larry Light,Joan Kiddon Six Rules for Brand Revitalization
Learn How Companies Like McDonald's Can Re-Energize Their Brands
by Larry Light and Joan Kiddon
Publisher:
Published: 2009
Format: Hb

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£13.59
Normal Price £15.99
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15 Initial Lust by Angi Egan Initial Lust
The Key to Visual Communication and Brand Marketing
by Angi Egan
Publisher:
Format: Pb

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£6.60
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16 Brand Avatar by Alycia De Mesa Brand Avatar
Translating Virtual World Branding into Real World Success
by Alycia De Mesa
Publisher:
Published: 2009
Format: Hb

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£24.30
Normal Price £27.00
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17 Branding Only Works on Cattle by Jonathan Salem Baskin Branding Only Works on Cattle
The New Way to Get Known (and Drive Your Competitors Crazy)
by Jonathan Salem Baskin
Publisher:
Format: Hb

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£13.59
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18 The Brand Called You by Peter Montoya,Tim Vandehey The Brand Called You
Make Your Business Stand Out in a Crowded Marketplace
by Peter Montoya and Tim Vandehey
Publisher:
Published: 2008
Edition: illustrated edition
Format: Pb

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£8.49
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19 Contemporary Thoughts on Corporate Branding and Corporate Identity Management by T.C. Melewar (Editor),Elif Karaosmanoglu (Editor) Contemporary Thoughts on Corporate Branding and Corporate Identity Management
by T.C. Melewar (Editor) and Elif Karaosmanoglu (Editor)
Publisher:
Format: Ebook

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£56.93
Normal Price £63.25
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20 Contemporary Thoughts on Corporate Branding and Corporate Identity Management by T.C. Melewar (Editor),Elif Karaosmanoglu (Editor) Contemporary Thoughts on Corporate Branding and Corporate Identity Management
by T.C. Melewar (Editor) and Elif Karaosmanoglu (Editor)
Publisher:
Published: 2008
Edition: illustrated edition
Format: Hb

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£39.00
Normal Price £60.00
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21 CoolBrands 2008/2009 CoolBrands 2008/2009
An Insight into Some of Britain's Coolest Brands
Publisher:
Edition: Revised edition
Format: Pb

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£18.99
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22 Branding Iron by Charlie Hughes,William Jeanes Branding Iron
Branding Lessons from the Meltdown of the U.S. Auto Industry
by Charlie Hughes and William Jeanes
Publisher:
Published: 2008
Format: Hb

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£22.33
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23 Igniting the Brand by Jonathan Cahill Igniting the Brand
Strategies That Have Shot Brands to Success
by Jonathan Cahill
Publisher:
Published: 2007
Format: Pb

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£14.99

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24 I'm with the Brand by Rob Walker I'm with the Brand
The Secret Dialogue Between What We Buy and Who We are
by Rob Walker
Publisher:
Published: 2008
Format: Pb

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£7.64
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25 Superbrands 2008/2009 by Angela Cooper (Editor) Superbrands 2008/2009
An Insight into Some of Britain's Strongest Brands
by Angela Cooper (Editor)
Publisher:
Published: 2008
Format: Hb

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£33.25
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26 An Inclusive Community With Integrity An Inclusive Community With Integrity
Publisher:
Published: 2008
Format: Pb

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£18.53
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27 Brand Warfare by David F. D'Alessandro,Michele Owens Brand Warfare
10 Rules for Building the Killer Brand
by David F. D'Alessandro and Michele Owens
Publisher:
Published: 2002
Edition: 1st
Format: Pb

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£8.49
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28 Branding Your Business by James Hammond Branding Your Business
Promoting Your Business, Attracting Customers and Standing Out in the Market Place
by James Hammond
Publisher:
Published: 2008
Edition: illustrated edition
Format: Pb

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£11.04
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29 Strategic Brand Management: AND "Brand You" by Kevin Lane Keller,Michael R. Solomon Strategic Brand Management: AND "Brand You"
by Kevin Lane Keller and Michael R. Solomon
Publisher:
Published: 2008
Edition: 1st Coursepack
Format: Pb

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£55.24
Normal Price £64.99
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30 Advertising as a Branding Tool Advertising as a Branding Tool
Industry Leaders on Catching the Consumer's Attention, Creating Economic and Emotional Value, and Developing Resonating Messages
Publisher:
Published: 2008
Format: Pb

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£31.28
Normal Price £32.93
You save £1.65 (5%)

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How They Started
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Spare Room Start Up
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Defending the Brand
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