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The Long Tail

How Endless Choice Is Creating Unlimited Demand
by Chris Anderson

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?



£6.99
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Enron

Anatomy of Greed - The Unshredded Truth from an Enron Insider
by Brian Cruver

Brian Cruver was a first-hand witness to the disturbing, surreal and hilarious moments of Enron's long dance with death. When he first entered Enron's office complex, 'the Death Star', he was the epitome of the classic Enron employee: young, brash, obscenely overpaid and sporting a brand-new MBA. From his first day, however, when he was told that some colleagues hadn't really wanted to see him hired, he found himself in the middle of a venal greed machine whose story unfolded with Kafka-esque ab...



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