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by Arthur Scully
In B2B Exchanges Arthur Sculley and William Woods analyse the nature of the revolution that is occurring in 'Business-to-Business' (B2B) transactions as a result of the recent acceptance of the Internet by corporations. The authors make the startling claim that 'the Internet changes everything in B2B' and that most corporations will have to reinvent themselves over the next fiver years to remain competitive in the New Economy.
New Media Age is the UK's business weekly for online publishing, advertising, marketing and e-commerce. As the industry's leading digital information source, New Media Age supplies you with the latest news, incisive analysis, audience research and market data to help you make informed commercial decisions for your company or clients.
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