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Books on Marketing

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1 Strategic Marketing Analysis by Genevieve Healy Strategic Marketing Analysis
by Genevieve Healy
Publisher:
Published: 2004
Format: Pb

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2 Remember those great Volkswagen ads? by Alfredo Marcantonio Remember those great Volkswagen ads?
by Alfredo Marcantonio
Publisher:
Published: 2008
Edition: 4th
Format: Hb

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3 Relationship Selling by Mark W. Johnston,Greg W. Marshall Relationship Selling
by Mark W. Johnston and Greg W. Marshall
Publisher:
Edition: 3rd Revised edition
Format: Pb

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4 Before The Brand by Alycia Perry, David Wisnom Before The Brand
Creating the Unique DNA of An Enduring Brand Identity
by Alycia Perry and David Wisnom
Publisher:
Published: 2003
Edition: 1st
Format: Pb

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£10.19
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5 Marketing Research for Managers by Sunny Crouch,Matt Housden Marketing Research for Managers
A CIM textbook - Advanced Certificate in Marketing (Stage 2)
by Sunny Crouch and Matt Housden
Publisher:
Published: 2003
Edition: 3rd
Format: Pb

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£17.59
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6 Global Marketing by Svend Hollensen Global Marketing
A Decision-Oriented Approach
by Svend Hollensen
Publisher:
Edition: 5th Revised edition
Format: Pb

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7 The New Strategic Brand Management by Jean-Noel Kapferer The New Strategic Brand Management
New Approaches to Creating and Evaluating Brand Equity
by Jean-Noel Kapferer
Publisher:
Published: 2004
Edition: 3rd
Format: Pb

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8 Competitive Strategy by Michael E. Porter Competitive Strategy
Techniques for Analyzing Industries and Competitors
by Michael E. Porter
Publisher:
Published: 2004
Edition: New edition
Format: Pb

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£14.44
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9 Business Market Management by James C. Anderson,James A. Narus Business Market Management
Understanding, Creating and Delivering Value
by James C. Anderson and James A. Narus
Publisher:
Published: 2003
Edition: 2nd International edition
Format: Pb

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10 Marketing Management, 12th US Edition by Philip Kotler Marketing Management, 12th US Edition
by Philip Kotler
Publisher:
Published: 2005
Edition: 12th
Format: Hb

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11 Exploring Public Relations by Liz Yeomans,Ralph Tench Exploring Public Relations
by Liz Yeomans and Ralph Tench
Publisher:
Published: 2006
Edition: illustrated edition
Format: Pb

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12 Marketing in the Era of Accountability by Les Binet,Peter Field Marketing in the Era of Accountability
Identifying the Marketing Practices and Metrics That Truly Increase Profitability
by Les Binet and Peter Field
Publisher:
Published: 2007
Format: Pb

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£75.00

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13 Strategic Marketing by David W. Cravens,Nigel Piercy Strategic Marketing
by David W. Cravens and Nigel Piercy
Publisher:
Published: 2008
Edition: 9th Revised edition
Format: Pb

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14 General Aviation Marketing and Management by Alexander T. Wells,Bruce D. Chadbourne General Aviation Marketing and Management
by Alexander T. Wells and Bruce D. Chadbourne
Publisher:
Published: 2002
Edition: 2nd Revised edition
Format: Hb

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£58.46
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15 The Essence of International Marketing by Stanley J. Paliwoda The Essence of International Marketing
by Stanley J. Paliwoda
Publisher:
Published: 1993
Format: Pb

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16 Principles of Marketing by Philip Kotler,Gary Armstrong Principles of Marketing
International Edition
by Philip Kotler and Gary Armstrong
Publisher:
Published: 2009
Edition: Global ed of 13th revised ed
Format: Pb

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17 Marketing Management by Philip Kotler,Kevin Lane Keller,Malcolm Goodman,Torben Hansen Marketing Management
First European Edition
by Philip Kotler, Kevin Lane Keller and Malcolm Goodman
Publisher:
Published: 2009
Edition: European ed
Format: Hb

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18 Social Circles by Paul Adams Social Circles
How Offline Relationships Influence Online Behavior and What it Means for Design and Marketing
by Paul Adams
Publisher:
Published: 2011
Format: Pb

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£15.29
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Due for publication on 9 Dec 2010 - can be pre-ordered
19 Absolut by Carl Hamilton Absolut
Biography of a Bottle
by Carl Hamilton
Publisher:
Published: 2000
Edition: illustrated edition
Format: Hb

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20 Be a Sales Superstar!: 21 Great Ways to Sell More, Faster, Easier in Tough Markets by Brian Tracy Be a Sales Superstar!: 21 Great Ways to Sell More, Faster, Easier in Tough Markets
by Brian Tracy
Publisher:
Published: 2002
Format: Hb

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£10.19
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21 The Power of by Lynch Joanne,De Chernatony Lesue The Power of
Brand Communication is Business - To - Business Markets
by Lynch Joanne and De Chernatony Lesue
Publisher:
Published: 2004
Format: Pb

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£7.60
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22 Aust Basic Mkt La: Australian Edition by Mc Carthy Aust Basic Mkt La: Australian Edition
by Mc Carthy
Publisher:
Published: 1993
Edition: Australian e.
Format: Pb

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£10.16
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23 Marketing Research by David A. Aaker,  George S. Day,  V. Kumar Marketing Research
by David A. Aaker, George S. Day and V. Kumar
Publisher:
Published: 2003
Edition: 8 International ed
Format: Hb

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£33.11
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24 Turn Your Sales Force into Profit Heroes by Peter Brook Turn Your Sales Force into Profit Heroes
Secrets for Unlocking Your Team's Inner Strength
by Peter Brook
Publisher:

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25 Consumer Western Europe 2009/2010 Consumer Western Europe 2009/2010
Publisher:
Edition: 25th Revised edition
Format: Pb

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£612.75
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26 Powerful Medical Device Sales by Daniel Farb,Bruce Gordon,Susan Postnikoff Powerful Medical Device Sales
by Daniel Farb, Bruce Gordon and Susan Postnikoff
Publisher:
Published: 2005
Format: CD-Rom

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£138.69
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27 Crafting Customer Value by Peter Duchessi Crafting Customer Value
The Art and Science
by Peter Duchessi
Publisher:
Published: 2004
Edition: New edition
Format: Pb

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£18.95
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28 Psychology of the Consumer and Its Development by Robert C. Webb Psychology of the Consumer and Its Development
An Introduction
by Robert C. Webb
Publisher:
Published: 1999
Format: Hb

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£65.55
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29 Ten-minute Sales Skills by Andrew Rea Ten-minute Sales Skills
by Andrew Rea
Publisher:
Published: 2004
Edition: Revised edition
Format: Hb

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£292.58

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30 Focus Groups by Jane F. Templeton Focus Groups
Guide for Marketing and Advertising Professionals
by Jane F. Templeton
Edition: New edition
Format: Pb

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£16.10
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