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Books on Marketing

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1 Stakeholder Marketing by Phil Harris,Patricia L. Rees Stakeholder Marketing
by Phil Harris and Patricia L. Rees
Publisher:
Published: 2005
Format: Hb

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£50.00

Due for publication on 1 Feb 2011 - can be pre-ordered
2 The Myth of the Ethical Consumer by Timothy M. Devinney,Pat Auger,Giana M. Eckhardt The Myth of the Ethical Consumer
by Timothy M. Devinney, Pat Auger and Giana M. Eckhardt
Publisher:
Format: Pb

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£18.04
Normal Price £18.99
You save £0.95 (5%)

Due for publication on 31 Aug 2010 - can be pre-ordered
3 The Myth of the Ethical Consumer by Timothy M. Devinney,Pat Auger,Giana M. Eckhardt The Myth of the Ethical Consumer
by Timothy M. Devinney, Pat Auger and Giana M. Eckhardt
Publisher:
Format: Hb

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£47.50
Normal Price £50.00
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Due for publication on 31 Aug 2010 - can be pre-ordered
4 Tourist Customer Service Satisfaction by Francis P. Noe,Muzaffer Uysal,Vincent P. Magnini Tourist Customer Service Satisfaction
An Encounter Approach
by Francis P. Noe, Muzaffer Uysal and Vincent P. Magnini
Publisher:
Format: Hb

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£85.00

Due for publication on 26 Aug 2010 - can be pre-ordered
5 Qualitative Research Methods in Public Relations and Marketing Communications by Christine Daymon,Immy Holloway Qualitative Research Methods in Public Relations and Marketing Communications
by Christine Daymon and Immy Holloway
Publisher:
Edition: 2nd Revised edition
Format: Pb

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£32.99

Due for publication on 25 Aug 2010 - can be pre-ordered
6 Qualitative Research Methods in Public Relations and Marketing Communications by Christine Daymon,Immy Holloway Qualitative Research Methods in Public Relations and Marketing Communications
by Christine Daymon and Immy Holloway
Publisher:
Edition: 2nd Revised edition
Format: Hb

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£90.00

Due for publication on 25 Aug 2010 - can be pre-ordered
7 Social Media and Marketing in China by Sam Flemming,Daisy Zhang Social Media and Marketing in China
Making Sense of the Buzz
by Sam Flemming and Daisy Zhang
Format: Pb

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£16.14
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Due for publication on 20 Aug 2010 - can be pre-ordered
8 Choice-based Conjoint Analysis by Damaraju Raghavarao,James B. Wiley,Pallavi Chitturi Choice-based Conjoint Analysis
Models and Designs
by Damaraju Raghavarao, James B. Wiley and Pallavi Chitturi
Format: Hb

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£55.09
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Due for publication on 18 Aug 2010 - can be pre-ordered
9 Consumer-citizens of China by Kelly Tian,Lily Dong Consumer-citizens of China
by Kelly Tian and Lily Dong
Publisher:
Format: Hb

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£75.00

Due for publication on 15 Aug 2010 - can be pre-ordered
10 The Media Handbook by Helen Katz The Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
by Helen Katz
Publisher:
Edition: 4th Revised edition
Format: Pb

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£21.99

Due for publication on 10 Aug 2010 - can be pre-ordered
11 Compensating the Sales Force by David J. Cichelli Compensating the Sales Force
A Practical Guide to Designing Winning Sales Reward Programs
by David J. Cichelli
Publisher:
Edition: 2nd Revised edition
Format: Hb

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£23.79
Normal Price £27.99
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Due for publication on 1 Aug 2010 - can be pre-ordered
12 Competitive Selling by Landy Chase Competitive Selling
Out-Plan, Out-Think, and Out-Sell to Win Every Time
by Landy Chase
Publisher:
Format: Hb

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£13.59
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Due for publication on 1 Aug 2010 - can be pre-ordered
13 The Conversation Manager by Steven Van Belleghem The Conversation Manager
by Steven Van Belleghem
Format: Pb

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£23.75
Normal Price £25.00
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Due for publication on 31 Jul 2010 - can be pre-ordered
14 Green Marketing Management by Robert Dahlstrom Green Marketing Management
by Robert Dahlstrom
Format: Pb

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£24.69
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Due for publication on 31 Jul 2010 - can be pre-ordered
15 Marketing Strategy and Organization by Rudy K. Moenaert,Henry Robben,Peter Gouw Marketing Strategy and Organization
Building Sustainable Business
by Rudy K. Moenaert, Henry Robben and Peter Gouw
Format: Pb

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£23.75
Normal Price £25.00
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Due for publication on 31 Jul 2010 - can be pre-ordered
16 Teach Yourself Create the Perfect Brand by Paul Hitchens,Julia Hitchens Teach Yourself Create the Perfect Brand
by Paul Hitchens and Julia Hitchens
Publisher:
Format: Pb

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£9.49
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Due for publication on 30 Jul 2010 - can be pre-ordered
17 Essentials of Marketing Management by Geoff Lancaster,Lester Massingham Essentials of Marketing Management
by Geoff Lancaster and Lester Massingham
Publisher:
Format: Hb

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£110.00

Due for publication on 29 Jul 2010 - can be pre-ordered
18 Essentials of Marketing Management by Geoff Lancaster,Lester Massingham Essentials of Marketing Management
by Geoff Lancaster and Lester Massingham
Publisher:
Format: Pb

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£39.99

Due for publication on 29 Jul 2010 - can be pre-ordered
19 Sams Teach Yourself Google Analytics in 10 Minutes by Michael Miller Sams Teach Yourself Google Analytics in 10 Minutes
by Michael Miller
Publisher:
Format: Pb

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£8.24
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Due for publication on 28 Jul 2010 - can be pre-ordered
20 Consumer India by Dheeraj Sinha Consumer India
Inside the Indian Mind and Wallet
by Dheeraj Sinha
Format: Pb

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£16.14
Normal Price £16.99
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Due for publication on 23 Jul 2010 - can be pre-ordered
21 The Handbook of Online and Social Media Research by Ray Poynter The Handbook of Online and Social Media Research
The New Rules and Tools for Market Research
by Ray Poynter
Format: Hb

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£37.99
Normal Price £39.99
You save £2.00 (5%)

Due for publication on 23 Jul 2010 - can be pre-ordered
22 Changing Consumer Roles by Karin Ekstrom (Editor),Kay Glans (Editor) Changing Consumer Roles
by Karin Ekstrom (Editor) and Kay Glans (Editor)
Publisher:
Format: Hb

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£70.00

Due for publication on 15 Jul 2010 - can be pre-ordered
23 Startups Bright Marketing for Your Business by Robert Craven Startups Bright Marketing for Your Business
Marketing for Small Business Made Easy
by Robert Craven
Publisher:
Edition: 2nd edition
Format: Pb

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£11.37
Normal Price £12.99
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Due for publication on 15 Jul 2010 - can be pre-ordered
24 Consumer Behaviour by Blackwell Consumer Behaviour
by Blackwell
Publisher:
Format: Pb

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£44.64
Normal Price £46.99
You save £2.35 (5%)

Due for publication on 15 Jul 2010 - can be pre-ordered
25 Global Advertising, Attitudes, and Audiences by Tony Wilson Global Advertising, Attitudes, and Audiences
by Tony Wilson
Publisher:
Format: Hb

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£70.00

Due for publication on 15 Jul 2010 - can be pre-ordered
26 Global Business by Michael R. Czinkota,Ilkka A. Ronkainen Global Business
Positioning Ventures Ahead
by Michael R. Czinkota and Ilkka A. Ronkainen
Publisher:
Format: Hb

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£39.99

Due for publication on 15 Jul 2010 - can be pre-ordered
27 Global Marketing by Svend Hollensen Global Marketing
A Decision-Oriented Approach
by Svend Hollensen
Publisher:
Edition: 5th Revised edition
Format: Pb

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£39.09
Normal Price £45.99
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Due for publication on 14 Jul 2010 - can be pre-ordered
28 Fashion Public Relations by Sar Perlman,Gerald J. Sherman Fashion Public Relations
by Sar Perlman and Gerald J. Sherman
Publisher:
Format: Pb

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£47.50
Normal Price £50.00
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Due for publication on 10 Jul 2010 - can be pre-ordered
29 The King of Madison Avenue by Kenneth Roman The King of Madison Avenue
David Ogilvy and the Making of Modern Advertising
by Kenneth Roman
Publisher:
Format: Pb

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£10.79
Normal Price £11.99
You save £1.20 (10%)

Due for publication on 9 Jul 2010 - can be pre-ordered
30 Sell Like a Pro Sell Like a Pro
Publisher:
Edition: Unabridged

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£14.97
Normal Price £17.61
You save £2.64 (15%)

Due for publication on 8 Jul 2010 - can be pre-ordered
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