Plans & strategy books and eBooks

Featured Books

£21.59

10% off

Strategic Marketing: Planning and Control

A CIM textbook - Postgraduate Diploma in Marketing (Stage 3)
by Graeme Drummond
John Ensor
Ruth Ashford

'Strategic Marketing: planning and control' is the core text for the planning and control syllabus of the CIM postgraduate diploma. Equally applicable for industry practitioners, this book cuts through the complexity and jargon surrounding the subject, to provide readers with a clear, concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions (analysis, formulation and implementation).

£7.64

15% off

How to Write a Marketing Plan

by John Westwood

A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan that is workable, achievable and can deliver the required results.

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