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Marketing Research for the University of Phoenix

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Strategic Marketing: Planning and Control

A CIM textbook - Postgraduate Diploma in Marketing (Stage 3)
by Graeme Drummond
John Ensor
Ruth Ashford

'Strategic Marketing: planning and control' is the core text for the planning and control syllabus of the CIM postgraduate diploma. Equally applicable for industry practitioners, this book cuts through the complexity and jargon surrounding the subject, to provide readers with a clear, concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions (analysis, formulation and implementation).

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