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Strategic Marketing: Planning and Control

A CIM textbook - Postgraduate Diploma in Marketing (Stage 3)
by Graeme Drummond
John Ensor
Ruth Ashford

'Strategic Marketing: planning and control' is the core text for the planning and control syllabus of the CIM postgraduate diploma. Equally applicable for industry practitioners, this book cuts through the complexity and jargon surrounding the subject, to provide readers with a clear, concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions (analysis, formulation and implementation).

£30.59

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Total Relationship Marketing

Rethinking Marketing Management
by Evert Gummesson

"Total Relationship Marketing" provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for...

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