Public relations books and eBooksFeatured Books £16.14 5% off A Century of SpinHow Public Relations Became the Cutting Edge of Corporate Powerby David Miller William Dinan This book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it shows how it became a key tool in the struggle to subordinate democracy to corporate rule. It is the first book to offer a history of the emergence of corporate propaganda on both sides of the Atlantic during the 20th century. The authors show how the origins of PR were always covertly political. Sp...  £61.19 15% off Public Relations Campaign StrategiesPlanning for Implementationby Robert Kendall Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended ... View all Public relations books Popular Public relations books and eBooks in the last 24 hoursView all Public relations titles |
Related Categories
|
Shopping basket
