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Books on Marketing

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1111 Marketing Across Cultures by Jean-Claude Usunier,Julie Lee Marketing Across Cultures
by Jean-Claude Usunier and Julie Lee
Publisher:
Published: 2008
Edition: 5th Revised edition
Format: Pb

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1112 Qualitative Marketing Research by David Carson,A. Gilmore,Kjell Gronhaug,Chad Perry Qualitative Marketing Research
by David Carson, A. Gilmore and Kjell Gronhaug
Publisher:
Published: 2001
Format: Pb

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£24.99

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1113 Museum Marketing by Ruth Rentschler,Anne-Marie Hede Museum Marketing
Competing in the Global Marketplace
by Ruth Rentschler and Anne-Marie Hede
Publisher:
Published: 2007
Format: Pb

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1114 Advertising Cultures by Sean Nixon Advertising Cultures
Gender, Commerce, Creativity
by Sean Nixon

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£78.72

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1115 Mobile Marketing by Kaan Varnali,Aysegul Toker,Cengiz Yilmaz Mobile Marketing
by Kaan Varnali, Aysegul Toker and Cengiz Yilmaz
Publisher:
Format: Hb

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£16.99
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Due for publication on 1 Feb 2011 - can be pre-ordered
1116 Absolut by Carl Hamilton Absolut
Biography of a Bottle
by Carl Hamilton
Publisher:
Published: 2002
Edition: New edition
Format: Pb

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£17.09
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1117 Strategic Writing by Charles Marsh,David Guth,Bonnie Short Strategic Writing
Multimedia Writing for Public Relations, Advertising and More
by Charles Marsh, David Guth and Bonnie Short
Publisher:
Published: 2008
Edition: 2nd Revised edition
Format: Pb

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£37.39
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1118 Top Dog by Lee Molony Top Dog
Marketing Yourself For Sales Success
by Lee Molony
Publisher:
Published: 2007
Format: Pb

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1119 Cases in Marketing: Orientation, Analysis, and Problems by Thomas V. Greer Cases in Marketing: Orientation, Analysis, and Problems
by Thomas V. Greer
Publisher:
Published: 1990
Format: Pb

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£24.95

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1120 Integrated Advertising, Promotion and Marketing Communications by Kenneth E. Clow,  Donald Baack Integrated Advertising, Promotion and Marketing Communications
by Kenneth E. Clow and Donald Baack
Publisher:
Published: 2001
Format: Hb

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1121 Brilliant Presentation by Richard Hall Brilliant Presentation
What the Best Presenters Know, Do and Say
by Richard Hall
Publisher:
Edition: 2nd Revised edition
Format: Pb

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1122 Marketing 2010-2011 by John E. Richardson Marketing 2010-2011
Marketing 10/11
by John E. Richardson
Publisher:
Edition: 33rd Revised edition
Format: Pb

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1123 Understanding Customers by Chris Rice Understanding Customers
by Chris Rice
Publisher:
Published: 1995
Edition: 2nd Revised edition
Format: Pb

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1124 Guerrilla Advertising by Gavin Lucas,Michael Dorrian Guerrilla Advertising
Unconventional Brand Communication
by Gavin Lucas and Michael Dorrian
Publisher:
Published: 2006
Format: Pb

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1125 Analysis and Evaluation 06/07 by Wendy Lomax Analysis and Evaluation 06/07
by Wendy Lomax
Publisher:
Published: 2006
Edition: 2006-2007
Format: Pb

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1126 Strategic Marketing by John Atkinson,Ian Wilson Strategic Marketing
Cases, Concepts and Challenges
by John Atkinson and Ian Wilson
Publisher:
Published: 1996
Format: Pb

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£33.14
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1127 Essent Marketing Stud Pk4 by Perreault Essent Marketing Stud Pk4
by Perreault
Publisher:
Published: 2002
Format: Hb

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£131.60
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1128 Successful Selling Strategies by Dave Traynor Successful Selling Strategies
by Dave Traynor
Publisher:
Format: Pb

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1129 Business Superbrands 2009 by Laura Hill (Editor) Business Superbrands 2009
An Insight into Some of Britain's Strongest B2B Brands
by Laura Hill (Editor)
Publisher:
Format: Hb

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1130 How Much for Just the Spider? Strategic Web Site Marketing for Small-budget Businesses by Bobette Kyle How Much for Just the Spider? Strategic Web Site Marketing for Small-budget Businesses
by Bobette Kyle
Publisher:
Published: 2002
Format: Pb

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£17.06
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1131 Reconfiguring Public Relations by David McKie,Debashish Munshi Reconfiguring Public Relations
Ecology, Equity and Enterprise
by David McKie and Debashish Munshi
Publisher:
Published: 2007
Format: Hb

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£85.00

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1132 Marketing and Design Management by Margaret Bruce,Rachel Cooper Marketing and Design Management
by Margaret Bruce and Rachel Cooper
Publisher:
Published: 1997
Format: Pb

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£28.49
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1133 Killer Web Content by Gerry McGovern Killer Web Content
Make the Sale, Deliver the Service, Build the Brand
by Gerry McGovern
Publisher:
Published: 2006
Format: Pb

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1134 Marketing in a Nutshell by Malcolm McDonald,Mike Meldrum Marketing in a Nutshell
Key Concepts for Non-specialists
by Malcolm McDonald and Mike Meldrum
Publisher:
Published: 2007
Edition: illustrated edition
Format: Pb

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£17.59
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1135 2001 Advanced Issues E Commence & Web Based in 2001 Advanced Issues E Commence & Web Based in
Wecwis 2001) : Proceedings ..
Publisher:
Published: 2006
Format: Pb

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£126.50

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1136 Consumer Behavior by Cathy Neal,Pascale Quester,Delbert I Hawkins,Del Hawkins Consumer Behavior
Implications For Marketing Strategy
by Cathy Neal, Pascale Quester and Delbert I Hawkins
Publisher:
Published: 2001
Edition: AUSTRLN

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£75.99
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1137 The Chief Marketing Officer by Books Aspatore The Chief Marketing Officer
CMOs from the World's Leading Companies on Building a Successful Team, Setting Goals, and Making a Financial Impact
by Books Aspatore
Publisher:
Published: 2005
Format: Pb

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£49.95

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1138 Information for International Marketing by J.K. Weekly (Editor),M.K. Cary (Editor) Information for International Marketing
An Annotated Guide to Sources
by J.K. Weekly (Editor) and M.K. Cary (Editor)
Publisher:
Published: 1986
Format: Hb

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£44.95

Reprinting - due date unknown
1139 Sales Technology by Nikolaos Panagopoulos Sales Technology
Making the Most of Your Investment
by Nikolaos Panagopoulos
Publisher:
Format: Pb

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£17.10
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1140 Country Clusters by Sigrun Adrian Country Clusters
by Sigrun Adrian
Publisher:
Format: Pb

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£66.00

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